European Tour chief executive Keith Pelley has expressed his delight at the success of the inaugural Hero Challenge ahead of the British Masters supported by Sky Sports. A bumper crowd turned up at The Grove after dark to witness the floodlit extravaganza on a specially-constructed par-three on the 18th, in which eight leading professionals and four celebrities took part in a knock-out contest. Watch NOW TV Watch Sky Sports for just ￡6.99. No contract. In-form Frenchman Alex Levy was crowned the champion while Shane Warne took the spoils in the celebrity event in an entertaining evening broadcast live on Sky Sports, but Pelley insisted the real winner on the night was golf. Its terrific, its under lights, who would have thought it?, Pelley told Reuters. Its pretty exciting and its definitely a chance to be a little more innovative, try things a little bit different. Alex Levy earned £10,000 for wining the Hero Challenge ahead of the British Masters Whats really rewarding to see is the incredible fan engagement with the players, every player with a smile on his face and having a great time. Its much bigger than we would ever have anticipated and I think the players are equally surprised.It shows the players in a different light, which leads to people experiencing the game differently. This will not replace the traditional game and thats not the purpose. Alex Levy hits the shot of the night landing just seven feet from the hole! This is an add-on to showcase our wonderful game, the skills of our players and perhaps to get some new fans who will now not only follow these players but also perhaps come to a regular event and really enjoy it. The winner tonight has been golf.Levy, who beat Andy Sullivan, tournament host Luke Donald and Alex Noren to collect the £10,000 first prize, added: That was a lot of fun. I said to Alex Noren that I felt more pressure there than in the play-off in Germany, which is ridiculous. Alex Levy wins the Hero Challenge final against Alex Noren. The floodlit event was a new one-hole knockout contest It was amazing to see the crowds and everyone enjoying it. Golf needs something like this and it is a great idea. I would love to do more of this.Donald said: We had a great turnout and the nerves were jiggling a little bit. It was different to what we are used to. It was a lot of fun though and unique. Watch the British Masters throughout the week live on Sky Sports 4 - your home of golf. Live first round coverage begins on Thursday from 9am.You can watch Englands tour of Bangladesh, plus Premier League football and the British Masters on Sky Sports. Upgrade now and enjoy three months at half price! Also See: British Masters: Ways to watch 2015 recap: Fitzpatricks victory WATCH: Masterclass highlights Golf live on Sky Sports Jonathan Allen Redskins Jersey . 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Perhaps their first trip to the city of Winnipeg in 16 years can serve as the shakeup they need.Nottinghamshire lead by 122 runs with five second-innings wickets in hand going into a fascinating final day of their Specsavers County Championship tie with Yorkshire at Trent Bridge. Having earlier bowled the visitors out for 290, Yorkshire earning a lead of 29 runs, Notts finished on 151-5, Samit Patel unbeaten on 51.Yorkshire started the day on 170-4 but Alex Lees fell eight runs short of his century, having added just one to his overnight total before edging a Harry Gurney delivery behind. Andrew Gale (44) and Adil Rashid took Yorkshire past 200 before the captain became Jake Balls fourth victim of the innings, caught by Steven Mullaney.Rashid (19) followed soon after but some big hitting from Liam Plunkett (51) took the visitors past Nottinghamshires first innings total.Alex Hales dug in for a 145-ball 34 opening up for Notts before being bowled by a Jack Brooks (1-34) ball that kept low.Steven Patterson also took 2-17 to add to Yorkshires advantage before Patels counter-attacking knock has given hope to Notts for the final day. Watch it live on Sky Sports 2 from 10.55am on Wednesday.James Anderson (3-72) took three wickets in five balls as Lancashire took charge of their game clash with Somerset, bowling them out for 313 on day three at Taunton. James Anderson celebrates one of his three wickets as Somerset collapse The hosts were then made to follow on, finishing scoreless one over into their second innings, still 180 runs behind Lancashire.Ashley Giles side made the ideal start to the day as Kyle Jarvis (2-56) had Marcus Trescothick caught and bowled for five. Somerset regrouped though, making it to lunch at 101-2 at the interval, Chris Rogers (55) passing fifty.However, Somersets innings was thrown into turmoil as Anderson ripped through the middle order shortly after the interval, reducing them to 102-5.James Hildreth - the last wicket to fall - scored 130 and Jamie Overton 51 to put some gloss on Somerssets score, but it wasnt enough to see them avoid the follow on.ddddddddddddJack Burnham (135) hit a maiden first-class hundred as Durham ended day three with a 86-run lead over Surrey, closing on 543-7 at the Oval. Jack Burnham hit a maiden first-class hundred for Durham on day three against Surrey Scott Borthwick (77), Michael Richardson (68) and Paul Collingwood (75no) also hit half-centuries as Durham - who began the day on 156-2, 301 runs behind Surrey - dominated Surreys attack.Ben Stokes managed only 12, caught and bowled by Zafar Ansari, but Burnham ploughed on and reached his first Championship century off 166 balls.A century from Dawid Malan, in a partnership of 182 with John Simpson, helped Middlesex post a first innings total of 361 against Hampshire. Dawid Malan hit 121 for Middlesex as they build a slender first-innings lead over Hampshire Ryan McLaren took 4-74 for the hosts at the Ageas Bowl, but they conceded a first innings lead deficit of 25 runs.Malan quickly went past 50 in the morning session and had reached his ton before lunch as he and Simpson frustrated the Hampshire attack.Simpson (65) reached his half-century early in the afternoon session but was unable to convert it, falling to James Tomlinson the over after Malan (121) had been dismissed by Mason Crane.James Harris (57) and Tim Murtagh (39no) added some quick-fire lower-order runs, before the latter then removed Michael Carberry as Hampshire closed on 76-1 in their second innings. 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